MediaNews Group reports 7.31.2019 – RATINGS BOMBSHELL Network TV Demos Plummeted 27 Percent Ad Age Led by young adults, television viewers have been abandoning ad-supported television for streaming. According to Ad Age, “the Big Four nets over the last two years have seen more than one-quarter (27 percent) of their demographically desirable viewers vanish into thin air.” According to the author, Anthony Crupi, “The tumult is glaringly evident when you look at the individual program ratings. Season-to-date, only two episodes of scripted TV have averaged a 3.0 rating or better in their regular time slots.” And the departure of young adults not only decreased the size of overall audiences, it increased the age profile of who’s left watching. To target your best prospects (including young adults), via digital and streaming: